About us
1982
• One year later HTT moved to El- Obeid the capital of North Kurdufan and the largest market for Gum Arabic in the world and a massive auction for agricultural seeds where the company established a small office acting as an agent for the big export companies in Khartoum.
1985
• 1989 we established the company under the name of Hassabo Trading and Transport Co. ltd consisting of small rented processing stores (400 sq metres) in El Rahad, a small town in the region where lies the premium quality of Hibiscus in the world as well as Gum Arabic.
1990
• 1994 HTT reached an eye catching 40% market share of the total Hibiscus export market of Sudan. At the time we opened a new processing store east of El Rahad in El Simeh of (4000 sq metres), and further 500 sq metres in Um rwaba town not far away to cope with the high demand for our Elephant Brand.
2001
• In 2010 and in corporation with our long standing partner we have become the
first and only socially responsible certified company in Sudan.
• Our tale started in 1982 when Hassabo Trading and Transport (HTT) the first born of the group started as a small shop in the local market of Babanosa (a city in North Kurdufan state and a home of big market for Ground nuts, Hibiscus and Watermelon seeds).
1983
• 1985 we extended our business to buying different kinds of agricultural products (Sesame, Gum Arabic etc.) selling to local market and main exporters.
1989
• 1990 and due to regional difficulties at the time such as communication between El-Obeid and international markets and the need to stay upbeat with competition the company moved to Khartoum in order to enter the international market as a brand name (HTT) exporting specially Hibiscus flower and Sesame Seeds. In addition we rented small stores for processing in El Rahad.
• Our start up mission was to deliver 50 tons to Germany in a make or break deal, due to our fine products and high quality finishing HTT managed to built high trust through our reliability, shipping on time and quality of service were the soul reasons for our customers’ satisfaction.
1994
• With business moving at pace the company spent $1.3 million in 2001 in order built one of the most modern storage and processing stores (12,000 sq meters, making the total storage and processing capacity to 26,000 sq meters, 279’864 Sq. ft) in the area and the first of its kind and class the whole region of Kurdufan had come to see, which became our main processing and storage centre fit and comfortable enough to accommodate all our different products. Up to present everyone at the group strives to help the company to continue to be a leading brand name in the export market of all the countries we enter.
2010
Diversification
To cover the needs of the local market and a few countries in the Middle East such as Egypt and Kingdom of Saudi Arabia we introduced fine and small packaging. This is of course with our wholesale of different classes of raw material HPS (Hand Pick Selected) Sifting and CSR quality which are exported around the world.
From Egypt we are now processing Tea bag fine-cut products for the industrial use.
At HG we devote a generous amount of finance each year to invest in research program in discovering more about our products and investing in finding new markets all the time necessary for us to stay ahead of competition.
Our expansion strategy paid off as we one day reached to export 30% of the total world production of Hibiscus.
Our expansion strategies continue to take place and the company is about to open a new branch in Egypt storing processed products acting as a wholesaler and a distributer to meet the demands of the local market.
Mission
We aspire to continue innovating in the industry through our learning and adaptability strategies, with an eye on the ever expanding market of our business. We are to continue with our good deeds towards all the players of the value chain starting from farmers all the way up to the end user.
At HG we come to work every day with one thing in mind and that’sto remain at the very top end through delivering the cleanest crops there come with the highest standards of values, the same way that got us to where we are
Vision
Expansion
As part of the group’s expansion strategy in 2003, HG established a new office for processing in Kano, Nigeria, in order meet the needs of the high demands of our customers in (Mexico, Germany, Russia, India, Poland, Ukraine, Egypt, China, Guatemala and Estonia) who sincerely approved the quality of our brand.
In 2012 Alyaa Trading company was established in Egypt, Specializing in the local importation and trade of our commodities locally as well as export of Egyptian fine made materials.
In 2014 we established Norris International Trading in Sudan as a sister company for Hassabo Trading.
In 2016 HT Global of the United Arab Emirates was born to cope with and facilitate the diverse financial nature of our business.
Corporate strategy
Our strategy is clearly defined and built around our unique business nature to maintain the highest trust possible and provide our customers with top quality stuff. Our pricing strategy is to beat the market prices at all times, as a result we ship to pretty much anywhere in world at very competitive prices. Our long experience in the game taught us how to deal with the ups and downs in such ideal ways. Our competitive advantage lies in the architecture of our business and the flow of information between our employees and the external world, we operate a highly sophisticated system connecting all our branches together and is updated on daily basis which allows us to make accurate calculations amid the high fluctuating price nature of our business, effectively, giving our customers exactly what they ask for, when they ask for. As a learning organization we also learnt what to expect at various times of the year, we regard our experience as a valuable competitive advantage to our current success.
• Our story started with 50 tons back in the 90’s
• Reliability, shipping on time, quality of produce and after sale service
• One of the most modern storage and processing stores
• Over 26,000 sq. meters (279’864 Sq. ft) dedicated for your service
• First and only socially responsible company in Sudan
• All our products are CSR approved produced with clean, washed hands, by clean washed people.
• Over 1000 smart heads go to work at Hassabo every day
